Industrial Metaverse
XR is an emerging umbrella term for all the current and future immersive technologies. The ones we already have today—augmented reality (AR), virtual reality (VR), and mixed reality (MR) plus those that are still to be created. All immersive technologies extend the reality we experience by either blending the virtual and “real” worlds or by creating a fully immersive experience.
Benefits
- Retail: XR gives customers the ability to try before they buy. Watch manufacturer Rolex has an AR app that allows you to try on watches on your actual wrist, and furniture company IKEA gives customers the ability to place furniture items into their home via their smartphone.
- Training: Especially in life-and-death circumstances, XR can provide training tools that are hyper-realistic that will help soldiers, healthcare professionals, pilots/astronauts, chemists, and more figure out solutions to problems or learn how to respond to dangerous circumstances without putting their lives or anyone else’s at risk.
- Remote work: Workers can connect to the home office or with professionals located around the world in a way that makes both sides feel like they are in the same room.
- Marketing: The possibilities to engage with prospective customers and consumers through XR will have marketing professionals pondering all the potential of using XR to their company’s advantage.
- Real estate: Finding buyers or tenants might be easier if individuals can “walk through” spaces to decide if they want it even when they are in some other location.
- Entertainment: As an early adopter, the entertainment industry will continue to find new ways of utilizing immersive technologies.
Contact us now to build customer engagement and value through a new XR project
